On The The Pirate's Dilemma blog Matt Mason describes how best-selling author Paolo Coelho boosted sales in Russia by uploading a pirate copy of his book The Alchemist. Frans Johansson read the post and was inspired! Therefore you can now get a free download of The Medici Effect from the website. It is a pirate idea but it is not a pirate edition - Johansson's publisher agreed that the timing was right for this unorthodox experiment. After all - The Medici Effect is all about doing things in new ways…Enjoy!