Today Matt Mason is launching his new book The Pirate’s Dilemma: How Youth Culture is Reinventing Capitalism! Here is what I wrote about it when asked to blurb it: “Through a tornado of hip-hop beats and remarkable stories, Matt Mason takes us on a riveting journey to the heart of innovation. In this explosive book, he shows us that companies face a stark choice: Will you allow yourself to be gutted by a pirate or will you actually become one.” Well – I meant it. This is a must read for anyone interested in where we are heading in the world of IP rights, piracy and innovation (which should be most of us). His core thesis: pirates have always played a key role in innovation and that sometimes companies should compete with pirates rather than fight them. Example: Apple’s move into the music business with iTunes. Also check out this slideshare that summarizes Matt’s ideas nice and neatly or the YouTube video of a specific Pirate Dilemma. Pick it up and read it.