Volvo’s Your Concept Car that was developed a couple of years ago by a women only team is old news. But the idea has spread. Bettan is the name of a network of women within the concrete construction industry that has been inspired by the Volvo project. They are now presenting the concept house Konkret Vision – a flexible home that is based on female experience and adaptable to the needs of a modern household. An additional goal is to attract more women to the building industry which is strongly dominated by men.
The posts I have written about the increasing role of women in Swedish business and economy have been quite general and based on statistics. Therefore I will keep my eyes open for specific cases where female experience and input have had innovative impact. Maybe we will see more design teams consisting of women in traditionally male fields.
(Unfortunately the page with the house is only in Swedish.)