One of the
methods for finding the Intersection I talk about in The Medici Effect is occupation diversification. Here is what I
“The act of
moving between, or switching, fields through different jobs, projects, or
hobbies can be an effective way to generate unplanned, unique insights.”
most organizations do not work like that, making occupational diversification
difficult to pull off. Usually a company is set up to identify the optimal job
for each employee. Once that position or area has been identified, the company
then supports further specialization. If you are, say, an expert at grain
trading, the company will be hard-pressed to move you to managing health care
delivery. You are more useful to the company in grain trading.
Well – here
is the funny thing about that: when I wrote the section about grain trading and
health care I was just naming two fields that seemed quite far apart to make my
point. But recently a person I know at Cargill, Mark Tracy, (and who was
mentioned in the book) was involved in designing a product that did exactly
that. Harvest Health is one of the more innovative products launched by Cargill
recently – and it got a lot of attention from all over the US. From the New
Cargill, the grain marketing company, said yesterday that it
would set up tax-free health savings accounts for farmers who pledge to sell a
portion of their grain to the company.
The program, which company officials say is the first in the
nation, is aimed at helping farmers who are struggling with rising health
insurance costs while guaranteeing business for Cargill in an increasingly
competitive grain market.
is that it is impossible for us to know just how certain industries will connect at the Intersection – but you
can be fairly sure that they can and will.