The concept I saw before me that morning, this idea-migraine if you will, was quite visual. I saw in front of me how, by combining two different fields, the resulting number of idea combinations at the intersection of these fields should increase exponentially. This explosive area between fields immediately had a name: The Intersection.
This idea had an intense attraction. Concepts I had been thinking about over the past decade regarding risk, failures, barriers, curious fusion concepts in cooking and fashion, innovations around the world, cross-disciplinary teams, and perhaps most strongly - globalization streamed together in an instant.
And so it fulfilled the, perhaps, most important criteria for ideas to pursue: one feels attracted to them. They feel fun and intriguing. There are clearly a number of other criteria as well – but this one supersedes all of them. Over the entire day I furiously took down notes around this concept and the questions surrounding it.
- First of all – is it true? We certainly hear a lot about how combining different functions and cultures is better for creativity and innovation. But is it actually true? Is there some theoretical foundation for this?
- How do you find these intersections and how to you get there?
- What is different abut executing ideas at the intersection compared to more traditional fields?
- If this exponential increase of idea combinations that occur at intersections is real then there must one should be able to find a relationship between quantity and quality of ideas.
- And, most importantly, had this topic been done before? If so – how?
The next day I decided to seek out some advice. I decided to meet with the one person I knew could give me an immediate answer to at least some of the questions.