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June 16, 2006



Fran, I am not understanding you. Both Tipping point/blink has been a read of mine.. including the medici effect. I agree with you on MG theme of "critical mass to the potency of an idea "

However, in your postulations, the intersections of a few peoples thoughts within ana "ambient" envorinment, which creates a nuerologcail sequence that produces new harversts of thoughts- which are totally original and in no way related to the inital thoughts that intersected !!

MG's Thesis is a "crital mass" concept, whereas your thesis is "intersectional" one.

Is this a wrong presumption and perception ?

Chris Yeh

The funny thing is that I read "The Medici Effect" *before* I read "The Tipping Point".

It was only when I read "The Tipping Point" that I realized where you had drawn your stylistic inspiration. While the subject and theses of the two books are very different, the writing style is very similar (which is a good thing for both you and Malcolm!).


From my understanding, it sounds like you're touching upon the concept of bisocation.


"It [bisociation] signifies 'the perceiving of a situation or idea. . .in two self-consistent but habitually incompatible frames of reference' [quote by Arthur Koestler] . . .When bisociation occurs, we have two frames [of reference] colliding or melding. . .In scientific discovery, the same bisociation appears over and over. Newton looks at a falling apple, as many had before him, and suddenly bisociates it with the orbits of the planets: the classic theory of gravity is born."

Kind of funny, but appropriate, that the term shows up in a book about conspiracy theories.

Frans Johansson

Arthur Koestler in his book The Act of Creation truly popularized the bisociation concept and I talk about him in The Medici Effect. Really interesting character - and someone that saw the connection between a good joke and a great insight in science and art ("haha-effect" becomes "aha-effect", becomes "ah-effect").

In a later Launching post I'll talk about how I dissected a number of authors to understand why I liked aspects of their writing such as Robert Wright, Tom Friedman – even Dan Brown (one very particular aspect of his that is).


Dang! Now you're making me want to read the Medici Effect. =D

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