Writing a book about innovation could, on the face of it, seem like one of the most unnecessary endeavors on the planet– few business topics have been as thoroughly examined. In addition, writing a book on innovation without any sort of established platform, such as a column in a magazine or having been a famous chief executive or a professor at a major institution may seem useless. Because even if you are all of those things chances are that people will not react to your message – if they hear it at all. The business book market is a highly competitive place. Getting published is very difficult, finding success - virtually impossible. Besides, writing a book, it seems, takes tremendous amount of time and pain. So why do it – why write another book on innovation, especially without a platform from which to blare out its arrival?
Well, if you believe you are just writing another book on innovation (or anything else for that matter) … ehhh… besides that being a contradiction of huge proportions – stop. You have to bring something new to the table, otherwise it just not worth doing. I certainly believed I did. So the fact that hundreds of innovation books had already been published was irrelevant – none of them had looked at this particular topic from this particular perspective: thus it was necessary for someone write this one. The second issue – why even do it without a platform is … well, yeah, it is kind of foolhardy. If you don’t have a platform, the formula goes, at the very least, for God’s sake, get an article published in HBR! But I didn’t have that and so the reason why I wrote a new book on ideas (innovation seems like such a limiting word) is, perhaps, the simplest of all: I had to. The idea itself compelled me. There was, in reality, very little choice to the whole matter. Once the hit idea hit me the events that followed, I realize now, followed like 2 follows 1. So what did the proverbial first step look like?